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Designing interactions


Description: Designing interactions
File name: Designing interactions
Gamification - Designing for Engagement
GAMIFICATION:DESIGNING FOR ENGAGEMENT GABE ZICHERMANN, GAMIFICATION.CO SELL SEX SELLS MAGIC SELLS FREE STUFF SELLS FUN SELLS VIRTUAL GOODS ON THE MARCH 2014: bn 250% CAGR MOTIVATION ENGAGEMENTRecencyFrequencyDurationViralityRatings ESCORE Gamification is: the process ofusing game thinking and game mechanics to solve problems and engage users OUR LAST HOPE? GABE ZICHERMANN CHAIR, GAMIFICATION SUMMIT: GSUMMIT.COMAUTHOR “GAME BASED MARKETING” ...STRATEGY & DESIGN WE HELP THE WORLD’S TOP BRANDS, AGENCIES AND STARTUPS HARNESS THE POWER OF ...New York City: Sept 15 & 16http://gsummit.comUse Code SLDS to save 20% now! WHATS FUN? ANYTHING CAN BE FUN! BARTLE’S PLAYER TYPES ACTING KILLER ACHIEVERS PEOPLE ...design or serendipity? FLOW / “IN THE ZONE” (CZIKSZENTMIHALY) NOT TOO EASY PROGRESSION TO MASTERY weight watchers STATUSACCESSPOWERSTUFF THE FIRST :60 IS THE HARDEST TOO MUCHCHOICE X X COMMON APPROACH: TRAINING COMMON APPROACH: CONNECT, THEN REGISTER COMMON APPROACH: WIN FIRST, THEN REGISTER COMMON APPROACH: TUTORIAL LEVEL THE PATTERN: AS!AAS!R(I)1. ACTION2. SUCCESS!3. ACTION4. ACTION5. SUCCESS!6. REGISTER7. INVITE FRIENDS SELL? OR New York City: Sept 15 & 16http://gsummit.comUse Code SLDS to save 20% now! KEEP IN TOUCH @GZICHERM GSUMMIT.COM Gamification - Designing for EngagementGamification - Designing for EngagementGamification - Designing for EngagementGamification - Designing for EngagementGamification - Designing for EngagementGamification - Designing for EngagementGamification - Designing for EngagementGamification - Designing for Engagement

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  • Xiaochuan Zhou , Senior User Experience Designer at Alibaba at Alibaba.com 2 weeks ago
  • 재원 이 3 weeks ago
  • Zuhri Yuhyi , Co-founder at Halal Speed Dating at Halal Speed Dating 1 month ago
  • Paolo Teoducci , Brand Strategy&Media|Business Events at Telecom Italia, Milano 2 months ago
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  • Zynga\nMyTown, Foursquare\n\n
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  • reverse of games\n
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  • Health\nEducation\nGovernment Reform\nJane will talk about this\n
  • Think of me as your Betty Crocker\n
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  • czikszentmihaly\n
  • czikszentmihaly\n
  • czikszentmihaly\n
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  • fictional xbox achievements from bungie game\n
  • gilt noir\n
  • guild leaders in wow: who has control over key guild privileges such as who in the guild can invite new members, how much access each rank has to the guild bank or to guild sponsored repairs, or who in the guild can promote or demote (separate privileges) other members.\n
  • http://www.flickr.com/photos/31589309@N00/\n
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  • Hot or Not if you want to message a cute boy/girl is like this\n
  • Hot or Not if you want to message a cute boy/girl is like this\n
  • There’s no way to lose, easy to follow, reveals complexity\n
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  • There’s no way to lose, easy to follow, reveals complexity\n
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  • Having two different currencies - redeemable for different things - works in some cases and allows you to have more flexibility. But this is AP. \n
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  • Notice they are for social actions\n
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  • reverse of games\n
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  1. GAMIFICATION:DESIGNING FOR ENGAGEMENT GABE ZICHERMANN, GAMIFICATION.CO
  2. SELL
  3. SEX SELLS
  4. MAGIC SELLS
  5. FREE STUFF SELLS
  6. FUN SELLS
  7. VIRTUAL GOODS ON THE MARCH 2014: bn 250% CAGR
  8. MOTIVATION
  9. ENGAGEMENTRecencyFrequencyDurationViralityRatings ESCORE
  10. Gamification is: the process ofusing game thinking and game mechanics to solve problems and engage users
  11. OUR LAST HOPE?
  12. GABE ZICHERMANN CHAIR, GAMIFICATION SUMMIT: GSUMMIT.COMAUTHOR “GAME BASED MARKETING” TEXT “GAMIFICATION BY DESIGN” EDITOR GAMIFICATION.CO ADVISOR & MENTOR SPEAKER, 25+ EVENTS/YEAR
  13. STRATEGY & DESIGN WE HELP THE WORLD’S TOP BRANDS, AGENCIES AND STARTUPS HARNESS THE POWER OF GAMIFICATION ACROSS A WIDE RANGE OF INDUSTRIES
  14. New York City: Sept 15 & 16http://gsummit.comUse Code SLDS to save 20% now!
  15. WHATS FUN?
  16. ANYTHING CAN BE FUN!
  17. BARTLE’S PLAYER TYPES ACTING KILLER ACHIEVERS PEOPLE ENVIRONMENT SOCIALIZER EXPLORERS INTERACTING
  18. design or serendipity?
  19. FLOW / “IN THE ZONE” (CZIKSZENTMIHALY)
  20. NOT TOO EASY
  21. PROGRESSION TO MASTERY
  22. weight watchers
  23. STATUSACCESSPOWERSTUFF
  24. THE FIRST :60 IS THE HARDEST
  25. TOO MUCHCHOICE
  26. X
  27. X
  28. COMMON APPROACH: TRAINING
  29. COMMON APPROACH: CONNECT, THEN REGISTER
  30. COMMON APPROACH: WIN FIRST, THEN REGISTER
  31. COMMON APPROACH: TUTORIAL LEVEL
  32. THE PATTERN: AS!AAS!R(I)1. ACTION2. SUCCESS!3. ACTION4. ACTION5. SUCCESS!6. REGISTER7. INVITE FRIENDS
  33. SELL?
  34. OR
  35. New York City: Sept 15 & 16http://gsummit.comUse Code SLDS to save 20% now!
  36. KEEP IN TOUCH @GZICHERM GSUMMIT.COM
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