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Megatrends 2010: the rise of conscious capitalism


Description: Megatrends 2010: the rise of conscious capitalism
File name: Megatrends 2010: the rise of conscious capitalism
While the author has some interesting ideas, she is way off the mark when it comes to consumer entitlement. She misses the reality that employees do not have as much power as she says they do. They can’t realistically hypnotize their boss into giving them shorter hours.

Supply and demand is an ageless trend – I don’t see why she thinks this is something new.

The author’s idea of social justice seems limited to spending habits. I must say it doesn’t really make you a good person if you buy fair t While the author has some interesting ideas, she is way off the mark when it comes to consumer entitlement. She misses the reality that employees do not have as much power as she says they do. They can’t realistically hypnotize their boss into giving them shorter hours.

Supply and demand is an ageless trend – I don’t see why she thinks this is something new.

The author’s idea of social justice seems limited to spending habits. I must say it doesn’t really make you a good person if you buy fair trade coffee: it makes you careful.

In the Edwardian era, wealthy people boycotted sugar because it was harvested by slaves, but they had no problem being served honey in their tea by servants whose living conditions were distinctly inhumane.

When we drink coffee we paid a fair price for, what else are we turning a blind eye to? Can we lean back and say “ahh, I’m a good person and see the power I have to do good in the world?”

The most glaring mistake the author makes is in trying to fool herself that capitalism can be a politically liberal endeavor: capitalism is about prosperity, not a certain political agenda.
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